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Supply Chain Management Of Fruits And Vegetables
Supply Chain Management of Fruits and Vegetables - A Case Study
N T Sudarshan Naidu

India is witnessing rapid changes in retailing with urbanization, increase in disposable income, changing lifestyle, preferences and eating habits of its population. India with diverse agro-climatic conditions offers both opportunities and challenges in retailing of fruits and vegetables. Concentration of production with small and medium farmers in remote areas without proper infrastructure facilities and market linkages has led to large scale inefficiencies in supply chain. Namdhari’s Fresh has successfully overcome the challenges by producing fruits and vegetables on their own farms under different agro-climatic conditions apart from contract farming arrangements with more than 2000 farms and investing both in back and front end of supply chain. They have leveraged the competitive advantage of seeds, network of farmers and experience in agriculture technology of its mother company Namdhari Seeds. They deliver the quality fruits and vegetables with optimum freshness by uninterrupted cold chain network right from harvest till it reaches consumers. They supply the produce to their retail outlets, hotels, and also to other retailers apart from export.
Key words: Retailing, supply chain, fruits and vegetables, contract farming

India is witnessing rapid changes in retailing of fruits and vegetables with booming economy, increase in disposable income, changing lifestyle, preferences and eating habits of its population, increase in number of nuclear families and working women and increased competition with entry of many players (Kumar, 2004; Rajadhyaksha, 2006; Anonymous, 2006; Sinha, 2007). Domestic market for both traditional and exotic fruit ...
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Pizza Hut-The Complete Package

Today we live in a society that demands convenience and accessibility. The food service industry has demonstrated its ability to grow and lead this revolution of convenience through some of the most creative initiatives to date. Many fast food chains such as McDonalds, Taco Bell, and Pizza Hut continue to satisfy their customer base by planning initiatives that refine their products and suit the taste of their customers. By organizing, Pizza Hut ensures that they have presented the best alternative to dining out. Pizza Hut is currently leading the food chain industry by providing a convenient service to a variety of venues. Pizza Hut also has complete control over their vision. Currently located in 90 countries and territories (Pizza Hut, 2006), they continue to focus on globalization. They control how they treat their customers and, more importantly, how they treat their employees. Pizza Hut believes (Pizza Hut, 2006) that they have a corporate responsibility to develop a workforce that is diverse in style and where everyone makes a difference. In concerning themselves with how they differentiate from their competitors, Pizza Hut has an emerging new e-business and a superior focus on the product and service they provide to the customers and employees. Throughout this paper we will discuss the factors of globalization, e-business, and diversity, and the impact that these factors have on the four functions of management...

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