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Case Analysis: Citibank
 
 
Kristin Howell
Bus 400 Sec A
Dr. Li
30 October 2007

"Citibank Case Analysis"

Introduction:
Through reading the article titled "Citibank: Performance Evaluation" and performing my own in-depth case analysis, I was able to analyze the issues Citibank California was confronted with and determine possible solutions to help run their business more successfully. Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their main competitors, Bank of America and Wells Fargo, a main area that needs improvement is clear: customer satisfaction. As Frits Seegers, President of Citibank California, identified, without improving customer satisfaction, the extreme success that Citibank was experiencing through financial profits, would be extremely temporary. As a result of reading this article and through concepts learned in class and through the text, I have developed some recommendations that may help Citibank in the future.
History:
James McGaran was the manager of the most important of the 31 Los Angeles area Citibank locations and as a result, his Performance Review was perhaps the most important for the expected success of Citibank California. Located in the financial district, the branch had a staff of 15 people, revenues of $6 million, and $4.3 million in profit margin. With a diverse customer base, this specific branch reached many different business people as well the typical home banker. Competition for the branch was extremely intense with competitors branches within a block of McGaran's branch.
McGaran's performance reviews exceeded expectation every single year and he delivered impressive financial statistics in yearly reviews. However, when the compan ...
 
 
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Pizza Hut-The Complete Package

Today we live in a society that demands convenience and accessibility. The food service industry has demonstrated its ability to grow and lead this revolution of convenience through some of the most creative initiatives to date. Many fast food chains such as McDonalds, Taco Bell, and Pizza Hut continue to satisfy their customer base by planning initiatives that refine their products and suit the taste of their customers. By organizing, Pizza Hut ensures that they have presented the best alternative to dining out. Pizza Hut is currently leading the food chain industry by providing a convenient service to a variety of venues. Pizza Hut also has complete control over their vision. Currently located in 90 countries and territories (Pizza Hut, 2006), they continue to focus on globalization. They control how they treat their customers and, more importantly, how they treat their employees. Pizza Hut believes (Pizza Hut, 2006) that they have a corporate responsibility to develop a workforce that is diverse in style and where everyone makes a difference. In concerning themselves with how they differentiate from their competitors, Pizza Hut has an emerging new e-business and a superior focus on the product and service they provide to the customers and employees. Throughout this paper we will discuss the factors of globalization, e-business, and diversity, and the impact that these factors have on the four functions of management...

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